Morten Spindler

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When I built my first home in 2004, I converted the construction company into a very well paying customer—the turnover from that wound up paying back the house.

Anyway, when the financial crises of 2008 hit, they had to rethink their marketing. So I created my first successful email automation, replacing a printed catalog with an online version that website-visitors received after signing up for the emails.

RESULT: The primary goal was to convert visitors into personal meetings, and we managed to lift that conversion rate from 5% (printed catalog) to +20%, reducing the cost of marketing by a similar factor...

The conversion rate (from meeting to paying customer) stayed the same, and this remains one of the highest-grossing email marketing projects I have ever participated in, with dozens of houses sold at an average of around 3-4 million DKK).

THE TAKEAWAY: The main concern of the potential customer was fear of being lured into signing a bad contract before feeling confident that it was the right solution. We addressed that with great success in the emails.

A couple of the emails

(Opens in a new window)

https://email.mortenspindler.dk/t/ViewEmail/i/AE79CB9C65F75FDA

https://email.mortenspindler.dk/t/ViewEmail/i/3711A305C2FFAB7C

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